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Management Team
Assaf Eyal
President and Chief Executive Officer
Mr. Eyal joined UltraShape in 2008. He has 20 years of expertise in sales, marketing, research & development, and customer service. Additionally, having lived many years in the U.S., Europe and the Far East, he has firsthand experience in international markets and cultures. Prior to this appointment, Mr. Eyal served as Executive Vice President at NUR Macroprinters, a manufacturer of super wide format digital printers and inks that was successfully sold to HP. Prior to NUR, Assaf served in various executive positions at Orbotech Ltd ( NASDAQ:ORBK) as Co-President of the Display Division and Corporate VP, a division that grew under his leadership to revenues of $150 million. He holds a B.Sc in Engineering and M.Sc in Management.
Zvi Ben David, CPA
Chief Financial Officer
Mr. Ben David joined UltraShape as CFO in 2005. Mr. Ben David has over 20 years’ experience in corporate and international financial management. Prior to joining UltraShape Mr. Ben David served as the Vice President and Chief Financial Officer of Given Imaging (NASDAQ:GIVN), and was a director in the company for two years. Before joining Given Imaging in 2000, Mr. Ben David was Vice President and Chief Financial Officer of Rafael Development Corporation (RDC). Previously, Mr. Ben David has held senior positions at Electrochemical Industries (Frutarom) Ltd., an Israeli company that produces petrochemical products. Mr. Ben David is a certified public accountant in Israel and holds a B.A. in economics and accounting from the University of Haifa.
Robert E. Gerberich
President of UltraShape NA, Inc. and Global Sales
With over 18 years of successful sales and marketing experience in launching new aesthetic medical devices, creating new markets and developing and leading high performance sales organizations, Mr. Gerberich is now leading UltraShape’s North America subsidiary and Global Sales. Mr. Gerberich came to UltraShape as President of UltraShape North America in January 2006 and has since earned the added responsibility of global sales. Prior to joining UltraShape, Mr. Gerberich served as the Vice President of Marketing and Sales and Vice President of Sales at Thermage Inc. He was responsible for launching a non-invasive tissue tightening technology and led the effort in building sales to $50 million. Prior to Thermage, he led the sales force at INAMED Aesthetics (formally McGhan Medical, now part of Allergan Medical) to achieve market leadership position in the distribution of specialty aesthetic products to plastic surgeons, dermatologists, and other physician specializing in cosmetic and reconstructive procedures. Before INAMED, he was part of a core management team responsible for launching LySonix Inc. and its unique technology for ultrasonic assisted liposuction. Mr. Gerberich holds a B.S. in marketing from Illinois State University.
Avi Huppert
Chief Operating Officer
Mr. Huppert joined UltraShape on January 2009, having an extensive experience in multi-national business environments as well as a track record of establishing and managing high level R&D organizations. Prior to joining Ultrashape, Mr. Huppert served as CEO at Mempile, an Israeli startup that has developed a unique technology for terabyte memory. Preceding that he served as CTO and Executive VP at Scitex corporation, GM at Aprion, a spin-off of Scitex and GM of Scitex Output Division. For more than 15 years prior to that, Mr. Huppert worked as GM at Electro Optical Industry Ltd.{El-Op},Israel) and led the development of innovative defense projects. Mr. Huppert holds a B.Sc degree in Engineering from the Technion - Israel Institute of Technology.
Dr. Alon Rappaport
VP of Clinical and Regulatory Affairs
Dr. Alon Rappaport holds an MD degree from the Ben-Gurion University of the Negev, and specialized in internal medicine in the Sourasky medical center. In addition to his extensive medical experience in the private sector and in an elite army unit, Dr. Rappaport brings a wealth of marketing and clinical research experience from Eli Lilly, two companies he co-founded and several medical device companies he consulted to.
Ezra Katzen
General Counsel
Ezra Katzen joined UltraShape as its General Counsel in 2007. Previously, he served as General Counsel to Shopping.com (now a unit of Ebay, Inc.) from its founding in 1998 through its successful Nasdaq IPO in 2004. He also has many years of experience as a partner in leading Tel Aviv law firms, having specialized in corporate law, corporate finance and intellectual property matters for technology ventures. Previously, he practiced law in New York for nine years.
Mr. Katzen has served as a member of the board of directors of several technology companies and has written and lectured on technology law. Mr. Katzen is a 1980 graduate of the University of Chicago Law School and is a member of the bars of Israel and New York.
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